Home / Hashtag
What is Hashtag on X?
A word or phrase after the # sign that labels a topic so people can find and join the conversation.
Definition
A word or phrase after the # sign that labels a topic so people can find and join the conversation.
Why it matters for campaigns
A single clear hashtag lets you measure how many people took part in a campaign.
A common mistake
Using long sentences or several competing hashtags in one campaign.
Keep learning
See Direct message and Trending topic, or browse the full glossary.
Related pages
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