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Budget planning for X campaigns

Costs vary a lot. This page explains what moves the price so you can compare quotes sensibly.

What drives cost

  • Length of the campaign and number of posting waves.
  • Number of languages and regions.
  • Creative work: copy, graphics, short video.
  • Number of creators or participants.
  • Depth of reporting.
  • Legal or compliance review time.
  • Any paid media spend, which is separate.

Scope a pilot first

  1. Pick

    One goal and one date.

  2. Limit

    One language and one region.

  3. Run

    Launch, measure, learn.

  4. Scale

    Add scope only if it worked.

What not to pay for

  • Guaranteed trends, ranks or impressions.
  • Follower or engagement packages.
  • Bulk accounts. They break X's rules.

Getting a quote

Ask for an itemised quote that lists deliverables and what is not included. Request a proposal with your goal, date and language.

Related pages

Planning a campaign on X?

Tell us your goal, date and audience. We reply with a plan and an honest view of what is realistic.

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