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Real estate brand campaigns on X

Planning notes for real estate brand campaigns: goals, key moments, cautions and measurement.

Typical goals

  • Project launches
  • Site-visit bookings
  • Brand trust

Moments worth planning around

  • Launch events
  • Festival seasons
  • Possession milestones

What to watch for

  • RERA registration details and advertising rules
  • Accurate prices and amenities
  • Artist impressions labelled as such

What to measure

  • Site-visit enquiries
  • Link clicks
  • Reply quality

A practical tip

Include the project's registration details where the rules require them.

Next steps

Write a brief with this checklist, check brand safety and then request a proposal.

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