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How our Twitter (X) trending campaigns work

Every campaign follows the same five steps, so you always know what happens next and what we need from you.

The five steps

  1. Brief

    You share the goal, date, audience, language and budget.

  2. Research

    We test hashtags and study timing and audience habits.

  3. Plan

    You approve the hashtag, copy, schedule and who will post.

  4. Launch

    Posts go out in planned waves, tracked live.

  5. Report

    You receive reach, engagement and lessons learned.

What we need from you

  • A clear goal and a date.
  • Approved logos, images and wording.
  • Names of spokespeople or partners who will post.
  • Any legal or brand rules we must follow.

What affects results

  • How interesting the topic is to real people.
  • Timing against other news and events.
  • How many different accounts take part.
  • Whether the hashtag is clear and unused.

Related

See what an agency does, hashtag research and common questions.

Related pages

Planning a campaign on X?

Tell us your goal, date and audience. We reply with a plan and an honest view of what is realistic.

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