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X platform rules checklist for hashtag campaigns

Read the current X Rules before every campaign. This checklist shows where campaigns usually run into them.

Areas to check

Platform manipulation and spam. No fake accounts, bulk duplicate posts or coordinated inauthentic behaviour.
Automation. Automated posting must follow X's automation rules and should be labelled where required.
Paid partnerships. Label paid posts clearly, and follow Indian advertising disclosure guidance.
Impersonation. Never post as another person or brand without permission.
Sensitive content. Hateful conduct, abuse and graphic media are restricted.
Political content. Political advertising and election content have extra rules and local law.
Copyright and trademarks. Use only material you have the right to use.

Breaking the rules can limit reach or suspend accounts, including your brand's. Rules also change, so a checklist from last year may be wrong today.

We check each plan against current rules before launch, and keep records of briefs and approvals. For a wider overview see our compliance guide.

Tell us your goal, date and audience. We reply with a plan and an honest view of what is realistic.