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What is a Twitter trending agency?

A short guide for brands deciding whether to hire one.

The short answer

It is a team that plans campaigns so a topic is discussed on X at the same time. The work covers hashtag choice, timing, coordination of real posters and reporting.

What to be wary of

Anyone who guarantees a trend or hides how posts are made. Trends cannot be bought from X, and fake accounts put your brand at risk.

Five questions to ask

  • Who will post, and are they real accounts?
  • How are paid posts disclosed?
  • What will the report contain?
  • What happens if the topic does not trend?
  • What is included in the price?

Next

Read what we do and how it works.

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