When it happens and where
Usually October or November; the date follows the lunar calendar. It matters most in: All of India.
Themes that resonate
- Gifting
- Family
- Offers
- Light and celebration
What to be careful about
- Avoid religious imagery that could offend
- Keep offers accurate
- Add safety messaging around fireworks
Planning tip
Plan creative a month ahead because the season is crowded. Start planning two to four weeks ahead so you can test the hashtag and brief creators.
Next steps
Use the brief checklist, then brand-safety checks.
Related pages
Planning a campaign on X?
Tell us your goal, date and audience. We reply with a plan and an honest view of what is realistic.
Request a proposalChat on WhatsApp