Two weeks out
- Set one goal and one date.
- Research and test hashtag options.
- Write the brief and get approvals.
One week out
- Confirm who will post and when.
- Prepare posts, images and replies.
- Check the date against other news.
Launch day
Post in planned waves, reply to people and watch for problems. Keep screenshots for the report.
After launch
Thank participants, share a recap and measure against your goal. Read how reporting works next.
Planning a campaign on X?
Tell us your goal, date and audience. We reply with a plan and an honest view of what is realistic.
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