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How to choose a Twitter trending agency

Use this scorecard with any agency, including us.

Scorecard questions

  • Method. Who posts, and are they real accounts?
  • Disclosure. How are paid posts labelled?
  • Reporting. What will the report contain, and when?
  • Rules. How do they stay within X's rules and local law?
  • Pricing. Is the quote itemised?
  • Evidence. Can they share documented examples, with client permission?
  • Fit. Do they understand your language and audience?

Red flags

  • A guaranteed trend or rank.
  • Secret methods or bulk accounts.
  • No written scope.
  • Vague answers about who will post.

Run a small trial

A short pilot with clear goals tells you more than a sales call. See budget planning for how to price one.

Related pages

Planning a campaign on X?

Tell us your goal, date and audience. We reply with a plan and an honest view of what is realistic.

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