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Political and election communication on X

Planning notes for political and election communication: goals, key moments, cautions and measurement.

Typical goals

  • Explain policies and events
  • Share voter information
  • Mobilise volunteers

Moments worth planning around

  • Rallies and announcements
  • Election schedules
  • Public debates

What to watch for

  • Election Commission rules and the model code of conduct
  • X political content policies
  • No coordinated inauthentic behaviour or false claims

What to measure

  • Reach of official posts
  • Event attendance
  • Reply sentiment

A practical tip

Fact-check every claim and keep a source. We take such work only if it can be run within the rules.

Next steps

Write a brief with this checklist, check brand safety and then request a proposal.

Related pages

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