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Movie promotion campaigns on X

Film conversation moves fast around trailers, songs and release day. This page explains how to plan around those moments responsibly.

Build the calendar around moments

  1. Announcement

    Title, poster and first hashtag.

  2. Trailer and music

    Peaks of attention that need a ready plan.

  3. Release

    Real-time reactions, reviews and replies.

  4. Afterlife

    Streaming, awards and anniversaries.

Hashtag choices for film

  • One official tag for the title and one for the release day.
  • Keep character or song tags separate so each can be measured.
  • Check the title tag for unrelated meanings and existing fan tags.

Fans, creators and rights

Real fan communities and critics carry more weight than copied posts. Brief creators clearly, disclose paid posts, avoid spoilers unless agreed, and get approval for any talent images or clips before posting.

Measurement

Track unique accounts using the tag, replies and shares of official posts, and the share of positive versus negative conversation. Report honestly, including when the reaction is mixed.

Next steps

See the general process in how it works or request a proposal.

Related pages

Planning a campaign on X?

Tell us your goal, date and audience. We reply with a plan and an honest view of what is realistic.

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