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Twitter (X) campaign compliance and platform rules

Rules change. Treat this as a checklist of what to verify, not legal advice.

Platform rules

X's rules restrict platform manipulation and spam, including fake or coordinated inauthentic accounts and repetitive duplicate posting. Read the current X Rules and the platform's policies before each campaign.

Paid-post disclosure

Paid partnerships should be clearly labelled. Indian advertising self-regulation and consumer-protection guidance also expect clear disclosure of promotional posts.

Sector rules

  • Financial and IPO topics: securities regulations and approved wording.
  • Political content: platform verification rules and election law.
  • Health content: avoid unproven claims.

Practical steps

  • Get legal approval for sensitive topics.
  • Keep records of briefs and approvals.
  • Use real accounts and disclose payment.

Related

See IPO campaign planning and what an agency can and cannot do.

Related pages

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