Home / Unique participants
What is Unique participants on X?
The number of different accounts that posted using a campaign hashtag.
Definition
The number of different accounts that posted using a campaign hashtag.
Why it matters for campaigns
It shows real participation better than total post counts.
A common mistake
Counting posts from a few accounts as wide participation.
Keep learning
See Share of voice and Community notes, or browse the full glossary.
Related pages
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