Home / Share of voice
What is Share of voice on X?
Your brand's share of all posts about a topic or category in a period.
Definition
Your brand's share of all posts about a topic or category in a period.
Why it matters for campaigns
It shows how visible you are compared with competitors.
A common mistake
Comparing periods that include very different events.
Keep learning
See Moderation and Unique participants, or browse the full glossary.
Related pages
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