Home / Impressions
What is Impressions on X?
The number of times a post was shown on screen, counting repeat views by the same person.
Definition
The number of times a post was shown on screen, counting repeat views by the same person.
Why it matters for campaigns
They show exposure, which helps compare posts over time.
A common mistake
Treating impressions as the number of people reached.
Keep learning
See Trending topic and Reach, or browse the full glossary.
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