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What is Tagged (UTM) link on X?

A web address with extra labels that let analytics show which post or campaign sent a visitor.

Definition

A web address with extra labels that let analytics show which post or campaign sent a visitor.

Why it matters for campaigns

It connects X activity to sign-ups and sales.

A common mistake

Reusing the same tags for different campaigns.

Keep learning

See Call to action and Sentiment, or browse the full glossary.

Planning a campaign on X?

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