Home / Promoted post
What is Promoted post on X?
A post a brand pays to show to more people, labelled as an ad.
Definition
A post a brand pays to show to more people, labelled as an ad.
Why it matters for campaigns
It adds predictable reach on top of organic activity.
A common mistake
Promoting a post that was never tested organically.
Keep learning
See Mention and Alt text, or browse the full glossary.
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