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How do you choose influencers for X?

Look for audience fit and real engagement, not just followers.

Short answer

Look for audience fit and real engagement, not just followers.

Explanation

Read recent posts, check who replies, and look for past paid posts that were disclosed. Agree a written brief and the deliverables.

What to do

Ask for audience details such as city and language.

Planning a campaign on X?

Tell us your goal, date and audience. We reply with a plan and an honest view of what is realistic.

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