Home / Engagement rate
What is Engagement rate on X?
Replies, reposts, likes and clicks divided by impressions, shown as a percentage.
Definition
Replies, reposts, likes and clicks divided by impressions, shown as a percentage.
Why it matters for campaigns
It shows how interesting a post was to the people who saw it.
A common mistake
Chasing a high rate on posts with very few impressions.
Keep learning
See Reach and Thread, or browse the full glossary.
Related pages
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