Home / Brand voice
What is Brand voice on X?
The consistent way a brand sounds in its posts, including tone, words and humour.
Definition
The consistent way a brand sounds in its posts, including tone, words and humour.
Why it matters for campaigns
A steady voice makes a profile recognisable and builds trust.
A common mistake
Changing tone to copy a joke format that does not fit the brand.
Keep learning
See Micro-influencer and Call to action, or browse the full glossary.
Related pages
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