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Esports and gaming campaigns on X

Planning notes for esports and gaming campaigns: goals, key moments, cautions and measurement.

Typical goals

  • Tournament buzz
  • Game launches
  • Community growth

Moments worth planning around

  • Tournament weeks
  • Patch releases
  • Streamer events

What to watch for

  • Age-appropriate content
  • Real-money gaming advertising rules
  • Toxic replies

What to measure

  • Unique participants
  • Stream or video views
  • Community replies

A practical tip

Work with community creators and moderators from the start.

Next steps

Write a brief with this checklist, check brand safety and then request a proposal.

Related pages

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