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Republic and Independence Day campaign guide for X

Timing, themes and cautions for brands planning around Republic and Independence Day.

When it happens and where

26 January and 15 August. It matters most in: All of India.

Themes that resonate

  • National pride
  • Community stories
  • Sales campaigns

What to be careful about

  • Follow the Flag Code of India and rules on national symbols
  • Avoid political messaging
  • Keep a respectful tone

Planning tip

Keep it simple and avoid commercial misuse of national symbols. Start planning two to four weeks ahead so you can test the hashtag and brief creators.

Next steps

Use the brief checklist, then brand-safety checks.

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