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Pongal campaign guide for X

Timing, themes and cautions for brands planning around Pongal.

When it happens and where

Mid-January, a harvest festival. It matters most in: Tamil Nadu and Tamil communities.

Themes that resonate

  • Harvest
  • Family
  • Traditional food

What to be careful about

  • Language accuracy
  • Sensitivity to farmers and rural life
  • Offer terms

Planning tip

Pair Tamil posts with simple visuals of the festival. Start planning two to four weeks ahead so you can test the hashtag and brief creators.

Next steps

Use the brief checklist, then brand-safety checks.

Related pages

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