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Onam campaign guide for X

Timing, themes and cautions for brands planning around Onam.

When it happens and where

Usually August or September. It matters most in: Kerala and Malayali communities.

Themes that resonate

  • The sadya feast
  • Flower carpets
  • Family and sales

What to be careful about

  • Language accuracy
  • Offer terms
  • Cultural symbols

Planning tip

Write copy in Malayalam with native review. Start planning two to four weeks ahead so you can test the hashtag and brief creators.

Next steps

Use the brief checklist, then brand-safety checks.

Related pages

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