Home / Blog / Navratri

Navratri campaign guide for X

Timing, themes and cautions for brands planning around Navratri.

When it happens and where

Usually September or October. It matters most in: Gujarat, Rajasthan, Maharashtra and northern India.

Themes that resonate

  • Garba and dance
  • Fasting food
  • Fashion

What to be careful about

  • Religious sensitivity
  • Fasting-food claims
  • Event safety

Planning tip

Use short, rhythmic hashtags that work in Gujarati and Hindi. Start planning two to four weeks ahead so you can test the hashtag and brief creators.

Next steps

Use the brief checklist, then brand-safety checks.

Related pages

Planning a campaign on X?

Tell us your goal, date and audience. We reply with a plan and an honest view of what is realistic.

Request a proposal
WhatsApp