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Holi campaign guide for X

Timing, themes and cautions for brands planning around Holi.

When it happens and where

Usually March. It matters most in: North, central and western India.

Avoid slogans that encourage forced colour play. Start planning two to four weeks ahead so you can test the hashtag and brief creators.

Tell us your goal, date and audience. We reply with a plan and an honest view of what is realistic.