When it happens and where
Usually August or September. It matters most in: Maharashtra, Goa, Karnataka, Telangana and Andhra Pradesh.
Themes that resonate
- Community celebration
- Eco-friendly idols
- Food
What to be careful about
- Religious imagery
- Immersion and environment messaging
- Crowd safety
Planning tip
Highlight eco-friendly choices only if you can back them up. Start planning two to four weeks ahead so you can test the hashtag and brief creators.
Next steps
Use the brief checklist, then brand-safety checks.
Related pages
Planning a campaign on X?
Tell us your goal, date and audience. We reply with a plan and an honest view of what is realistic.
Request a proposalChat on WhatsApp