When it happens and where
Dates follow the lunar calendar and are confirmed after moon sighting. It matters most in: Across India, strong in many cities.
Themes that resonate
- Greetings
- Food
- Gifting and fashion
What to be careful about
- Plan flexible dates
- Respectful imagery
- Accurate greetings
Planning tip
Prepare posts in advance but schedule them only after the date is confirmed. Start planning two to four weeks ahead so you can test the hashtag and brief creators.
Next steps
Use the brief checklist, then brand-safety checks.
Related pages
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