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Durga Puja campaign guide for X

Timing, themes and cautions for brands planning around Durga Puja.

When it happens and where

Usually September or October. It matters most in: West Bengal, Odisha, Assam, Tripura and Bengali communities.

Themes that resonate

  • Pandals and art
  • Food
  • New clothes and gifting

What to be careful about

  • Religious imagery
  • Crowd-safety content
  • Language quality

Planning tip

Write in Bengali with native editors, not translation tools. Start planning two to four weeks ahead so you can test the hashtag and brief creators.

Next steps

Use the brief checklist, then brand-safety checks.

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