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Christmas and New Year campaign guide for X

Timing, themes and cautions for brands planning around Christmas and New Year.

When it happens and where

25 December and 31 December to 1 January. It matters most in: Kerala, Goa, the Northeast and big cities.

Themes that resonate

  • Gifting
  • Year-in-review
  • Travel and parties

What to be careful about

  • Alcohol advertising rules
  • Safe-driving messaging
  • Offer terms

Planning tip

Year-in-review posts work best with real numbers you can verify. Start planning two to four weeks ahead so you can test the hashtag and brief creators.

Next steps

Use the brief checklist, then brand-safety checks.

Related pages

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