When it happens and where
Usually October or November, shortly after Diwali. It matters most in: Bihar, Jharkhand and eastern Uttar Pradesh.
Themes that resonate
- Devotion
- Family travel
- Traditional offerings
What to be careful about
- Religious sensitivity
- Language accuracy
- Travel and safety information
Planning tip
Write in Hindi, Bhojpuri or Maithili with native editors. Start planning two to four weeks ahead so you can test the hashtag and brief creators.
Next steps
Use the brief checklist, then brand-safety checks.
Related pages
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